This evening I received an email from ESOMAR, the global industry body for market and social research. I have been a member, writer and fan of them for a while. Well I was until tonight.
A few months back myself and four others wrote a paper for a conference that occurred in Kuala Lumpor in April of this year. It is a great honour to have a paper accepted and delivered for such a body. It must be noted that a lot of work goes into the papers with no payment, in fact through membership fees, conference fees and other expenses, you are financially paying for the privilege. But it is worth it. Without it the industry does not collaboratively evolve and the beneficial knock on effects from papers, to researchers, to clients to end consumers would not occur. A lot of researchers give a lot of time and money to ensure that the industry grows. But it would seem questionable if ESOMAR's intentions are the same.
Back to the e-mail, it requested that I remove the paper that I co-wrote from my site and that the copyright resided with ESOMAR. I am not sure if it does - I mean I cannot remember signing over copyright, though admittedly I do not remember every document that arrives in front of me. But even if I did sign over copyright without financial payment, am I still doing the morally right thing by placing the paper on my site? Let's get somethings straight, unlike the 150 Euro's you would have to pay to ESOMAR to get the paper, I was not charging anything. I put the paper up there so that those who cannot afford to pay the lofty fee they charge, let alone afford to attend such a conference, had an opportunity to develop their knowledge of the industry. I may be mistaken, but I thought that ESOMAR is here to develop the research industry, not create an Ivy League of researchers.
Whilst the papers that are produced for ESOMAR are of a very high standard, it is interesting to see that they have not moved to a freemium model. Most of the information that people search for in ESOMAR papers is already widely available for free from websites such as Slideshare from people who want others to benefit from their work. ESOMAR risk moving into obscurity as a knowledge base for researchers in a modern world where free information is the norm.
Tuesday, May 25, 2010
Saturday, May 8, 2010
Thursday, April 29, 2010
WILL TWITTER CHANGE THE WAY THAT MARKET RESEARCHERS COMMUNICATE? ESOMAR APAC 2010 paper
Will Twitter change the way that market researchers communicate?
Well it would seem unlikely. Despite being an unpaid author on the paper that was posted here, ESOMAR, the industry body who hosted the conference that the paper was written for, have claimed that I have no copyright over the paper and requested that it be removed.
Well it would seem unlikely. Despite being an unpaid author on the paper that was posted here, ESOMAR, the industry body who hosted the conference that the paper was written for, have claimed that I have no copyright over the paper and requested that it be removed.
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